An increasing challenge for the advertising industry is it's competition for consumers' attention and time. Technology from DVRs, to wireless devices, to iPods have given consumers more choices and control over what they tune in or tune out. Consumers have become really good at mentally zoning out advertising. You can't presume that because advertising is all over the place that it's actually reaching everyone.
"Consumers encounter from 3,500 to 5,000 marketing messages per day, vs. 500 to 2,000 in the 1970s," says J. Walker Smith, president of consumer and marketing watcher Yankelovich. "There are so many ads out there that consumers actively avoid commercials today to an extent never before realized," says Dan Howard, professor of advertising and consumer behavior at Southern Methodist University's Cox School of Business. "No matter how many more ads we put out there, it's not going to work ... because it's not registering."
So what are businesses to do to grab attention? Well some have gone to great lengths to be ultra creative. In fact, some are downright edgy! Take a look at these ads and tell me, wouldn't these make you sit up and take notice?
Samsung MP3 Player
Just Liquid Soap Panasonic Nose Trimmer
HypeGallery.com
That's good Stuff, Sarmora!
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