Augmented Reality or AR is the application of computer-generated imagery in live-video streams expanding on the real world.
If you have ever tried on clothing virtually via your computer then you have had a taste of what AR is. But it has evolved to so much more and is increasingly being implemented into our daily lives through gaming, TV, and in the promotion of products and services. Although it is still in it's infancy stages we now have the ability to point our wireless devices such as cell phones or iPads at points of interest and expanded graphic details or 3-D diagrams instantly appear on-screen. These graphics enhance our knowledge of the object being viewed and entertainment or promotional information is instantly received.
Ford Motor Co. implemented an AR campaign promoting the Ford Ka to get the attention of the hard-to-reach 20-somethings demographic.
Check it out here: http://wn01.com/awards/2009/BIMA/ka/crossmedia/
and in the video below.
and in the video below.
Check out a few more examples of how the AR platform is changing the way we see reality.
Eminem Augmented Reality Screencast from Outside Line on Vimeo.
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